Simon Jackson
Three rules to pick a primary experiment metric
Today, I’m going to share three rules for picking a primary metric to use in experiments. A primary metric is the main focus of an...
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Simon Jackson
- Apr 20
- 5 min
What are AA tests and why you should run heaps of them!
✋ “Umm, what’s an AA test?” This was THE FIRST question I ever asked as a data scientist. Ever since, I’ve been constantly explaining...
413 views
Simon Jackson
- Apr 6
- 4 min
Three Must-Dos for Maximising Your Data Team's Performance
Today I’ll share three things I consider must dos to get great value from your data team. Because most data teams I see are failing to...
62 views
Simon Jackson
- Mar 23
- 4 min
How to Turn Exploratory Analysis into Powerful Test Ideas in Record Time
In this article I'm going to share my fastest four steps to get you from a mountain of data to something much more useful: great ideas to...
166 views
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